Successes & Setbacks in Gaming

October 17, 2024

Gm, welcome to the lobby.


Grab your coffee, ready up, and let’s drop in 🪂
Here’s what we have for you today:

  • Discord’s New Ad Product “Quests” Are a Hit 🎯

  • Layoffs and Turmoil Continue Around the Gaming Industry 🎮

  • PUMA Creates Rocket League Collection with Psyonix 🚗 

🎯 Discord’s New Ad Product “Quests” Are a Hit

source: Discord

When advertising and marketing to gamers it’s key to establish KPIs to lock in your planning for this particular audience. Is a 3-second view on a video sufficient? What about an impression? How about 20 minutes inside of a fully-branded Fortnite map or custom Roblox world?

For Discord’s new on-platform ad unit “Quests,” the key to success seems to be getting the participant to play and/or stream 15 minutes of a game to their friends.

Subscribe to keep reading

This content is free, but you must be subscribed to Private Lobby to continue reading.

Already a subscriber?Sign In.Not now