Gm, welcome to the lobby.

Grab your coffee, ready up, and let’s drop in 🪂
Here’s what we have for you today:

• Massive Week for Roblox 📈

• A Spiritual Successor to NBA Street 🏀

• 100 Thieves x Lexus for Charity 🚘

• NFL 4 The Fans LIVE 🏈

Before we dive in: We’re excited to welcome two new writers to the Private Lobby team, Mackenzie Jackson and Kariann Tan!

Mackenzie aka MackJack is CEO and Co-Founder of Alliance Studios, and a legend in the Fortnite Creative and UEFN space. Kariann is a People Operations Coordinator at Night, a digital talent management firm based in Los Angeles. At Night, Kari leads recruiting and talent development practices on a regular basis.

Welcome, Mackenzie & Kariann! 🎉

Massive Week for Roblox 📈 

Record-breaking concurrent player numbers, a strong 2Q24 earnings report, and a box office first. All within just one week.

Just a few days after their impressive Second Quarter 2024 earnings report, Roblox hit a new all-time high for concurrent users at 10 Million players.

The same week Warner Bros. launched [Beetlejuice] Escape the Afterlife, an immersive experience promoting the new Beetlejuice film and the first-ever virtual Fandango box office, selling movie tickets in the game.