Gm, welcome to the lobby.

It’s a special edition today with a deep dive into Fandom’s new study, “The Power of Me Time”. The study explores the growing trend that sees consumers spending more of their free time on gaming & entertainment than other popular activities like music, sports, and travel.

Grab your coffee, ready up, and let’s drop in 🪂

Fandom has just released its sixth annual Inside Fandom study (link), highlighting some interesting factors contributing to consumers’ free time habits and what it means for brands and marketers.