Gm, welcome to the lobby.

Grab your coffee, ready up, and let’s drop in 🪂
Here’s what we have for you today:

• Netflix and Call of Duty In-Game Collab 🍿

• You Can Now Text Faker—Kind Of 📲

• Twitch Sees Viewership Decline 📺

• Florescent to Debut in Tier 1 👑 

🍿 Netflix and Call of Duty Showcase the Potential Depth of In-Game Collaborations

Gamers began the year with potentially one of the most thorough in-game activations from a brand we’ve seen to-date. On January 3, Netflix’s Squid Game took over Black Ops 6 to further amplify the second season of the blockbuster original that dropped a day after Christmas. The trailer gave a glimpse at how deep the partnership was to go, but we as gamers still weren’t ready for how many elements of the popular title would be tweaked to accommodate this event.