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Here’s what we have for you today:

• Why Unilever is Doubling Down on Gaming 🎮

• Call of Duty League Kicks Off with Strong Viewership 📈

• inStreamly’s Online Gaming Marketing Course 📚

• Fortnite Launches GTA-inspired LEGO Game 👾 

🎮 Why Unilever is Doubling Down on Gaming

Unilever recently released an official article that details how the corporation is aiming to "win growth through gaming". Let's dive in!

🤔 Why Gaming?

Unilever sees gaming as more than the flavor of the month. They see gaming as a "gateway to reach gamers" and engage them in a way not possible elsewhere.

From Fabian Garcia, the President of Unilever Personal Care:

"The reach is broad, Gen Z spends more time gaming than watching TV, and the consumer interest is high. In fact, our research shows that 70% of gamers are actively interested in personal care products, and 45% buy premium deodorants and body sprays, compared with 35% of non-gamers."